Monthly Archives: February 2012

Blog Ownership – Free Blogs vs. Self-Hosted Blogs

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Before you setup a blog, you need to first think about blog ownership. If you’re a total newbie to blogging, you might not think this is sensible at all. Isn’t the blogger automatically the owner of his blog?

The answer isn’t as simple as you think. Online, it’s possible for you to own the text, images and thoughts in a blog, but someone else might be the owner of the platform you use for blogging and of the domain where your content is. Of course, it’s also possible to choose full ownership over both your content and your domain.

Free Blogs

When you don’t own your domain, you are most likely blogging using a free service or platform. Obviously, when you have a free blog, you don’t pay for anything. You just create and publish content.

You’d know if you’re viewing a free blog if the URL (domain name) that appears on the address box of your browser looks like this:

http://yourblogname.blogspot.com OR http://yourblogname.wordpress.com

Notice the portions blogspot.com (blogger.com) and wordpress.com? These are free blogging services that you can use without having to pay anything. The only catch is that the service’s name has to be retained in the domain name. It’s never going to be just http://www.yourblogname.com.

There are other free services you can use to start a blog but Blogger.com and WordPress.com are among the most popular.

Self-Hosted

When you’ve paid for a domain name and for space to store or host your content files, what you have is a self-hosted blog. You own both your blog’s domain name and the contents in it.

You’d recognize a self-hosted blog when you see one because the domain name that appears on the address box of your browser usually looks like this:

http://www.yourblogname.com

Most self-hosted blogs run on WordPress.org which you’ll have to download and install. We’ll tackle how to buy a domain, how to setup hosting and how to install WordPress in another section.

Free vs. Self-Hosted

So what’s the best option for you? Many web experts will tell you to go straight for the self-hosted option. This is because of several advantages to it:

  • You have full control and you can do almost whatever you want with and in your blog. I’d like to stress “almost” here because every service has terms and conditions, even paid ones. Self-hosting however simply gives you greater freedom than free options. Policies of free services can restrict many activities, such as monetization methods, among others. Free services can shut down a blog even without proper notice if you break their rules.
  • Self-hosted blogs have domain names that look more professional. This is important if you’re running a blog for your business or to showcase your services.
  • You’re given more means to customize. You can dramatically change your theme or add tons of different functions and features.

Despite these obvious advantages, I wouldn’t always recommend the self-hosted option especially for beginner bloggers because there are disadvantages to it too:

  • You’re in charge of regular maintenance which can be technically challenging and time-consuming.
  • You have to resolve issues on your own which will again be a problem if you’re not tech savvy. Some of the most difficult issues include hacker attacks and blogs that break after an update.
  • No host truly offers unlimited file storage and bandwidth. This is true even among hosts that say they do. You will have to eventually pay a lot once your files and number of visitors increase.
  • Crucial mistakes, which can have far reaching consequence, can happen when you immediately start a self-hosted blog with little knowledge about how things work. Not setting a preferred permalink structure and then setting it at a later point in time is an example of a critical beginner error.

For beginners, I would suggest starting a free blog first. This will help you both practice market research and get comfortable with some of the minor technical aspects of blogging. In the meantime, a good way to prepare for the self-hosted option is to start reading more about it.

Once you’ve become comfortable with publishing online and you’ve come to accept the possibilities of encountering challenges, then you can go for a self-hosted blog. If you’re bent on taking blogging seriously though, I recommend not taking too long to shift from a free to a self-hosted platform.

Basic Online Keyword Research Introduction

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Many seasoned site owners treat online keyword research as an important regular task in developing their sites. In order to do this properly though, it’s important to first understand what keywords are, why research is important and how it’s done.

Defining Keywords and Research

More often than not, keywords aren’t single standalone words. They’re phrases that are related to the topics or niches of websites or blogs.

Not all site owners believe they need keywords so they don’t go into research. Those who do put value on them typically create lists of related keywords to use on their sites. The process followed to build these lists is known as keyword research.

For many site owners, research starts even before they pick and buy domain names. It then becomes a continuous activity before writing articles for posts and pages.

Why it’s Done

From my perspective, I like conducting research because it is one way to find related topics to blog about. For a lot of other webmasters however, research is done so they can find related phrases that can help increase search engine visibility.

Inserting keywords in certain sections in a blog post helps search engines find out what it’s all about. To a certain extent, the use of keywords is one factor that search engines consider to determine whether a site, web page or blog post turns up in search engine results pages for a particular search phrase. Because keywords can potentially be used to manipulate search engine results, there are general guidelines for their proper use and placement.

If the explanation above doesn’t make sense to you now, don’t worry. The section on SEO will explain keywords in greater detail.

How is Research Conducted

There is no single set way to do research. Different gurus have different methods. In general though, the task ideally focuses on looking for phrases that:

  • have some profit potential (profitable)
  • are searched by a good number of people (good traffic)
  • aren’t already used on a lot of other aged, frequently linked to pages (little competition)

You can follow the same basic steps outlined in the section on niche market research for evaluating traffic, assessing competition and determining profitability to come up with a list of possible keywords that are related to your topic. Set these aside for when you’re ready to buy a domain or start writing posts.